PRODUCT
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What PRYZM Design is, in two or three sentences — the category, the surface, and what a user does in it. Must be checkable against the product, not aspirational.
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Who it is for: the practice types and the roles within them. Grounded in who actually uses it today, not the addressable market.
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The capability list. ⛔ Every bullet must name something that ships and is reachable by a user today — "authored but unwired" is not a capability. Source: the evidence-backed product analysis, not an impression of the repo.
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Interoperability: which formats move in and out, and in which direction. Directionality is the part that is usually overclaimed.
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The close: one line, then the Book-a-demo and Pricing calls to action (both already built and routed).